Local Regulations and Business Strategies to Support Knitted MSMEs in Wukirsari, Yogyakarta

Abstract

This study investigates how local legislation and business practices affect the sustainability and competitiveness of knitted Micro, Small, and Medium Enterprises (MSMEs) in Wukirsari, Yogyakarta. Using a mixed-method approach—qualitative interviews and quantitative surveys—the researchers discovered that, while municipal regulations provide critical assistance, inadequate coordination undermines their efficacy. Business methods such as digital marketing, product innovation, and cooperation are critical in improving MSME resilience. Simulation, design of experiments, and data mining approaches were used to assess strategic models and consumer behaviour. The study indicates that connecting legislative frameworks with adaptable business models is critical for enhancing MSME performance and maintaining the longevity of the local knitting sector.