Community Empowerment through Agricultural Innovation: A Community Service Initiative with KWT Cengkehan in Wukirsari Village

Abstract

This article explores the community service initiative conducted with the Cengkehan Women Farmers Group (KWT Cengkehan) in Wukirsari Village, aiming to empower local women through agricultural innovation and economic development. The primary objective of the initiative was to address key challenges faced by the group, including limited product diversification, inadequate packaging, and a lack of effective marketing strategies. A participatory observation method was employed to assess the group's operations, with a focus on understanding their challenges and identifying potential solutions. The findings highlight the need for enhanced capacity building in product development, packaging, and digital marketing, with a particular emphasis on the importance of improving human resources. Despite these challenges, the group has significant potential to expand its market reach by adopting digital marketing tools and diversifying its product offerings. The results suggest that with the right training and resources, KWT Cengkehan can increase its competitiveness and broaden its market presence, ultimately contributing to the economic empowerment of local women.