EFFORTS TO DEVELOP THE CREATIVE ECONOMY OF BAMBOO CRAFTSMEN THROUGH SOUVENIR INNOVATION TO ACHIEVE EXPORT MARKET OPPORTUNITIES IN BAMBOO SMEs IN WUKIRSARI VILLAGE

Abstract

Wukirsari Village, Imogiri District, Bantul Yogyakarta is one of the villages that produces various crafts, one of which is bamboo crafts. The bamboo craft products produced are in the form of rice containers, kalo, bamboo shelves, tampah and parcels. The process of making bamboo crafts is carried out with simple equipment, not yet using modern equipment and is carried out by 15 craftsmen. So the number of products produced is still limited. The finished crafts will later be handed over to collectors at a price determined by the collector. In terms of marketing, a digital platform has not been used. This community service activity is carried out by providing socialization and discussion. The purpose of this community service activity is to provide solutions to the problems faced by bamboo crafts in Wukirsari Village. Therefore, digital marketing is needed such as through Google Business Profile, website, WhatsApp Business and carrying out product innovation in the form of using color or design on products, besides that it can also add types of products produced such as flower vases or wall hangings