Presenting Knitting Craft Artists With Short Video Marketing Techniques In An Attempt To Update Product Promotion

Abstract

To modernise the promotion of regional goods, this community service project intends to distribute digital marketing techniques to knitting craft businesses in Wukirsari Village, Bantul Regency, Special Region of Yogyakarta, through brief video material.  The program's main goal is to empower knitting-related Micro, Small, and Medium-Sized Enterprises (MSMEs), which have significant cultural and economic potential but lack sufficient digital marketing expertise.  Descriptive quantitative methodology, which includes field observations and questionnaire distribution, is employed.  The findings indicate that most business actors are still unsure how to use social media as a promotional tool or create short videos.  Low customer involvement and a smaller market reach for their products are the results of this. However, there was a remarkable level of excitement for the instruction, indicating a strong want to learn and a readiness to change.  According to these results, marketing education based on brief videos is a useful tactic for improving digital skills, creating a brand identity, and increasing market accessibility. In addition to responding to the digital revolution, this project acts as a link between contemporary marketing strategies and traditional craftsmanship. In the age of internet marketing, knitting artists may improve the competitiveness of their goods and forge closer bonds with customers by using emotional storytelling and visual narratives